Conflation is the tech industry's equivalent of macroeconomic inflation. Whenever it rears it head, we lose value courtesy of diminishing productivity.
Looking retrospectively at any technology failure -- enterprises or industry at large -- you will eventually discover -- at the core -- messy conflation of at least one of the following:
- Data Model (Semantics)
- Data Object (Entity) Names (Identifiers)
- Data Representation Syntax (Markup)
- Data Access Protocol
- Data Presentation Syntax (Markup)
- Data Presentation Media.