Web 2.0 - Jeff Bezos - What is Web 2.0?
Jeff Bezos - What is Web 2.0? (not a transcript)
Web 0.0 was the original Amazon, which had 1 million titles and was just static
html. No search on the home page, it was a click away. This is a one size fits
all approach. (search on archive.org for a look).
Web 1.0 is Amazon today with personalization, dynamic content, content which
is created by humans but placed by computers. The site is customized and is a
result of 9 years of innovation, problem solving, mistakes and moving forward.
Web 1.0 is about making the web interface better for humans.
Web 2.0 will be Amazon's web services and about making the internet useful
for computers. The webservices make the customer reviews, product images,
product attributes, sales rank and shopping cart available in an api. The
business model is that this helps Amazon sell more products by having other
people innovate with their services. Amazon pays people to use them through
their affiliate program.
Alexa web service is an example which has 100 terabytes of web crawl
available to anyone who wants to use it. You can pass them a url to see if the
site has adult content. You can find out of a site is slow or fast, or find all
the leaks on a site. You can see usage patterns on the web.
Musicplasma.com is done by 2 people in France. If you search for indigo
girls, it will bring up a 3 dimensional search results where you can see all the
groups and artists which are related and how through a flash based interface. If
you click on a link, it goes to amazon to allow you buy the album. This shows
the value of the Amazon web services in allowing 1000 different flowers to bloom
and to expose all types of different innovators.
Scoutpal.com is written by a software engineer whose wife sells used books on
Amazon. She used to go out to garage sales to find used books and was spending
too much time doing this. The engineer used cell phones with barcode readers
attached to connect to scoutpal to get back real time data from Amazon about how
much the book costs. This is something that Amazon may have thought about, but
it would not have been very high on the priorities. With the open Amazon api, it
lets the ecosystem develop.
A9.com is Amazon's search engine. If you search for clark gable carole
lombard, it brings back multiple columns of results (web, images, etc.) which
open different results sets. It uses googles services for web and image results,
imdb.com for movies, guru.net for reference info. An internal service is
provided to allow you to search your site history which is stored on their
server for universal access from wherever you are accessing the site.
Web 2.0 is about thin front ends which tap into web services with powerful
back ends.
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